Designing eCommerce Strategy
How iksula helped a leading jewellery brand in creating and executing its Digital Strategy
ORRA CONSULTING
- Lack of clarity on Market focus
- Gaps in Competitive positioning
- Business model uncertainty
- Gaps in operations planning
- Lack of technology capability
For a Jewelry Brand, Iksula engagement comprised:
Competitive benchmarking against 3 direct and 1 global competitor
Product assortment & pricing analysis & recommendations
Growth roadmap for 3 years
Managed ecommerce operating model
Technology roadmap for 3 years
eCommerce Operations & Technology Consulting
Website performance audit for an Asian Industrial Wholesale supplier
Headless architecture evaluation for a leading Financial Institution
Taxonomy consulting for a Leading Home Improvement retailer
Ecommerce Technology roadmap for a leading Shopping Mall Operator
Building a 3-Year Roadmap for a Leading Jewelry Brand
The mandate Create a 3-year business roadmap for Omnichannel Commerce for Luxury Jewelry brand
sample findings from research & takeaways
Traffic Sources Analysis
Paid Keyword Analysis
Tech Stack Analysis
Summary Tech Scores
Mystery Shopping Findings
Virtual Try-ons App Evaluation
Key Takeaways
Roadmaps
