Crafting an enticing and distinctive product presentation is both an art and a potent driver of sales. Generative AI emerges as a facilitator in this endeavour, offering innovative solutions to enhance product displays, particularly for less prominent items.
A notable challenge in eCommerce is the labor-intensive task of manually creating original product sessions, especially for generic items. Customization, a cornerstone of modern consumer experience, demands tailored visuals that resonate with individual preferences. The conventional method of manually crafting custom product visuals, or pack shots, consumes time and resources.
Generative AI steps in to streamline this process, offering a suite of tools that significantly ease the creation of photoshoots. From proprietary systems like Adobe’s Firefly to open-source image generation models, eCommerce enterprises can now reduce costs while enhancing the visual appeal of their product displays.
One application of generative AI involves creating captivating backgrounds for product images, ensuring each product emanates a unique aesthetic charm. The static elements, such as perfume bottles or logos, remain consistent while the AI seamlessly generates dynamic backgrounds, resulting in visually harmonious product visuals.
Extending this innovative solution to custom packaging, it opens up realms of creativity. Companies can showcase a gallery of AI-generated product images, serving as inspiration for customers to unleash their creativity and conceptualize extraordinary product packages.
GenAI offers a powerful toolkit for showcasing brand products on virtual models, allowing for stunning visuals and interactive experiences. Here’s how brands can leverage its capabilities:
1. 3D Model Preparation:
3D Models: Ensure you have high-quality 3D models of your product and the virtual models you want to use. These models should be rigged for animation and have realistic textures.
GenAI Modeler: If you don’t have 3D models, consider using GenAI Modeler, a platform that lets you create 3D models from scratch or customize existing ones using text prompts and image references.
2. Product Placement and Styling:
GenAI for 3D: Use GenAI for 3D to position your product accurately on the virtual models. You can specify the location, orientation, and scale of the product, ensuring it looks natural and fits the model’s body type.
Virtual Styling: Experiment with different styles and colours for your product on the virtual models. GenAI can help you generate variations of your product or suggest complementary accessories based on the model’s outfit and theme.
3. Scene Creation and Animation:
GenAI for Scenes: Create immersive and engaging scenes for your product demonstration using GenAI for Scenes. Choose from various pre-built environments or design your own, incorporating lighting, props, and background elements.
Animation and Storytelling: Bring your product to life with animation! GenAI can animate the virtual models wearing your product, showcasing its features and functionality in a dynamic way. You can even create a narrative around your product, making the presentation more engaging.
4. Interactive Experiences:
GenAI for AR/VR: Take your product showcase to the next level with GenAI’s AR/VR capabilities. Allow potential customers to virtually try on your product using their smartphone or VR headset.
Customization and Personalization: Give users control over the experience! GenAI can enable real-time customization of the virtual models’ appearance, product variations, and even the scene itself.
To implement this solution effectively, a blend of various technologies proves beneficial:
AI image enhancement tools: Optimize product photography for online marketplaces by improving light, colour, removing backgrounds, resizing images, and enhancing file weight.
AI product photo generators: Generate professional product photos using AI, adding backgrounds and seamlessly blending product images into the desired context.
AI object removal tools: Remove unwanted objects from images to enhance visual appeal.
AI design tools: AI-powered visual editors for product photography can rapidly generate high-quality eCommerce photoshoots.
3D modelling tools: Build product photos and 3D models without the need for extensive 3D modelling knowledge, ideal for creating realistic product images.
AI content generation tools: Utilize generative AI to create personalized product descriptions, generate unique product recommendations, and even craft personalized videos for customers.
Underlying these technologies are key elements enabling generative AI to contribute to processes like photo generation:
Generative Adversarial Networks (GANs): Create realistic examples of real-world data, such as images of products, without the need for extensive photoshoots.
Layering techniques: Integrate static image layers with dynamically generated backgrounds seamlessly, ensuring consistency and visual appeal.
Machine Learning (ML): Analyse consumer preferences and trends, enabling the system to generate backgrounds and images that align with market tastes.
Cloud computing: Ensure scalability and accessibility, facilitating the management and deployment of generated images across various platforms and channels.
By following these tips and leveraging the power of GenAI, brands can create stunning and interactive product showcases that will captivate audiences and boost sales. With a little creativity and the right tools, brands can create truly unique and engaging experiences that will leave a lasting impression on customers.