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Product Content Creator

The success of any online store is heavily dependent on the content of its eCommerce products. It refers to the details, photos, videos, and other materials used on an eCommerce website to display products. The right product content can draw customers to your offerings. Additionally, it can provide them with critical product information and increase…

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Exploring Enhanced Brand Content

Being unique in today's fiercely competitive eCommerce market is essential for success. Making a lasting impression and connecting with your target audience are more crucial than ever, given the declining attention spans of customers and the abundance of product options accessible. Using enhanced brand content (EBC) or Amazon's A+ content is one approach to accomplish…

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5 ways to improve the performance of your Magento Website

The importance of Magento Website Performance One of the most widely used ecommerce platforms is Magento. The performance of their Magento Webstores is a significant issue that many businesses encounter. Here are some reasons why your eCommerce business depends on the performance of your website. 1. Online shoppers anticipate a quick and dependable experience. If your store…

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Mapping The Shift – Omnichannel Retail

The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…

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The Age of eRetailization

Why is every business adopting a retail mindset? Digital technologies have created significant disruption across industries in the last decade. The rise of internet connectivity, digital commerce and the proliferation of mobile devices is forcing businesses to redesign their models around their customers. This includes financial institutions, B2B wholesale distributors, industrial manufacturers and multiple such…

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3 Key Trends Redefining eCommerce Product Content in 2023

The experiences of online shoppers can be categorized into multiple stages. The journey is marked with interactions of different kinds that a shopper has with the eCommerce business before they make a purchase. During all of those stages what remains a crucial determinant is the quality of the information that is presented to the buyer…

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Analytics as a service (AaaS) Model – what is it?

Data helps organizations isolate the causes of problems effectively and make informed decisions. Data assists organizations in allocating and structuring their resources. Data is vital! As organizations migrate to digital channels and scale up their online presence, they are generating more data than ever. Data is generated for every function — customer behaviour, product &…

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4 reasons why a PIM system is necessary for quality customer experience.

You’ve got to start with the customer experience and work back toward the technology - not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are also…

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The 5 pillars for a brand eCommerce playbook

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how they…

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The Importance Of Agile Supply Chain During The Covid Time

During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world.…

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How To Leverage Product Intelligence To Drive Hyper Personalization

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how they…

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5 Things To Understand About Social Commerce

#1. What is Social Commerce?  Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and…

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