Leading HORECA player from SEA region

Discover the success story of the customer’s B2C launch with the help of Iksula 

Iksula had helped the customer launch their B2C eCommerce website seamlessly. The website was equipped with an automatic hub selection feature, which allowed customers to choose their preferred delivery location. The delivery scheduling feature also proved to be a great success, as customers were able to choose a convenient delivery time. The back-order feature helped manage customer expectations and ensured that they were informed of any product unavailability. Additionally, the customer’s website also incorporated Google Maps, which helped customers locate the nearest store to their location. The website also displayed products based on consolidated stocks, allowing customers to easily find products in stock. To further improve customer satisfaction, the customer also set up a multi-store delivery system. Overall, Iksula’s support was instrumental in the successful launch of the customer’s B2C eCommerce website.

About the Customer

The customer Thailand offers authentic Thai ingredients & products for food enthusiasts. Sourced from fresh & authentic ingredients. Easy online ordering & fast delivery. A go-to destination for Thai cuisine lovers.

The Problem

The customer was looking to enhance the features of its existing website to improve customer satisfaction and increase sales. The key areas of focus were:

• Automatic Hub Selection: the customer wanted to provide customers with the convenience of choosing Automatic fulfillment center based on the proximity of delivery address. This would help to ensure that the products reached customers in a timely manner, and would also reduce the risk of delivery delays or issues.
  
  
• Delivery Scheduling Feature: the customer wanted to give customers the flexibility to choose a convenient delivery time, which would help to improve customer satisfaction and reduce the risk of missed deliveries.
  
  
• Back Orders: Objective was  to prevent disappointment and reduce the risk of lost sales in case of items unavailable.
• Google Maps: the customer wanted to help customers locate the nearest store to their location as well as to capture their location to map the fulfillment center from their location . This would make it easier for customers to pick up their products, and would also help to improve the overall customer experience.
  
  
• Display Products Based on Consolidated Stocks: By displaying products based on consolidated stocks from all the nearest hubs, customers would be able to quickly and easily find the products they were looking for with minimum risk of losing sales.
• Multi-Store Delivery Setup: the customer wanted to improve customer satisfaction by setting up a multi-store delivery system to minimize inventory, to enhance sales across hubs and to enhance customer experience.
  

Iksula’s Engagement

Iksula was engaged by the customer to provide a comprehensive solution for their online store. The company requested several features to be implemented in order to enhance the user experience and streamline their operations.

• Iksula took on the task and successfully implemented the requested features. One of the key features that was added was a mobile view for the website. This allowed users to easily browse and shop on the site using their mobile devices, providing a more convenient and user-friendly experience.
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• In addition to the mobile view, Iksula also enabled AMP pages for the website. AMP (Accelerated Mobile Pages) is an open-source framework that allows web pages to load faster on mobile devices. This is especially important for eCommerce sites, as it can significantly improve the user experience and increase conversions.
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• Another important feature that was implemented was a multi-store delivery setup. This allows the customer to easily manage and track deliveries from multiple stores, making it easier to fulfill orders and ensure timely delivery to customers.
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• Iksula also integrated the website with a delivery app, allowing the customer to efficiently manage and track deliveries in real-time. This integration enabled the customer to provide a more seamless and efficient delivery service for their customers.
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• In order to cater to a wider  audience, Iksula also set up a multilingual setup for the website. This allows the customer to easily expand their business to new markets and reach customers who speak different languages.
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• Finally, Iksula developed a module for buyer proximity based delivery hub selector. This feature allows customers to select the nearest delivery hub based on their location, and thus reducing delivery time and cost. This feature was well received by the customers as it enabled them to get their orders delivered faster.

Overall, Iksula’s solution has helped the customer to improve the user experience, streamline their operations, and reach to a wider audience.

Key Business Benefits

• One of the key benefits that the customer has seen is an enhanced customer experience (CX). With the implementation of a mobile view and AMP pages, the customer’s website is now more user-friendly and loads faster on mobile devices. This has resulted in improved conversions and customer satisfaction.
  
  
• Another significant benefit that the customer has seen is a shorter delivery time. With the implementation of a multi-store delivery setup and integration with a delivery app, the customer can now easily manage and track deliveries from multiple stores in real-time. This has resulted in faster delivery times, which has improved customer satisfaction and led to repeat business.
  
  
• Another advantage the customer has seen is the decline in order decline due to the feature of back-ordering for out of stock items. This allows customers to still place an order for an out-of-stock item and receive it once it becomes available again, resulting in more buyers and fewer order declines.
  
  
• Finally, the customer has also benefited from inventory visibility from all delivery locations. With this feature, the customer can now easily track inventory levels at all delivery locations in real-time. This has resulted in better inventory management and improved customer service. Iksula implemented this feature by integrating the website with a delivery app, which enabled the customer to manage and track inventory levels in real-time.
• Overall, Iksula has played a crucial role in helping the customer achieve key business benefits such as enhanced CX, shorter delivery time, more buyers and less order declines, back-ordering of out of stock items and inventory visibility from all delivery locations.