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Designing Ecommerce Strategy



 Typical Consumer Challenges
  • Lack of clarity on Market focus 
  • Gaps in Competitive positioning 
  • Business model uncertainty 
  • Gaps in operations planning
  • Lack of technology capability

For a Jewelry Brand, Iksula engagement comprised: 


  • Competitive benchmarking against 3 direct and 1 global competitor

  • Product assortment & pricing analysis & recommendations

  • Growth roadmap for 3 years 

  • Managed ecommerce operating model

  • Technology roadmap for 3 years 


eCommerce Operations & Technology Consulting


Website performance audit for an Asian Industrial Wholesale supplier


Headless architecture evaluation for a leading Financial Institution


Taxonomy consulting for a Leading Home Improvement retailer


Ecommerce Technology roadmap for a leading Shopping Mall Operator

Building a 3-Year Roadmap for a Leading Jewelry Brand

The mandate Create a 3-year business roadmap for Omnichannel Commerce for Luxury Jewelry brand


sample findings from research & takeaways


Traffic Sources Analysis 


Paid Keyword Analysis 


Tech Stack Analysis 


Summary Tech Scores


Mystery Shopping Findings


Virtual Try-ons App Evaluation


Key Takeaways 



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    Have questions?
    Get in touch!