About Client
A leading omnichannel innerwear brand in the Middle East with a strong Magento ecommerce platform and presence in brick-and-mortar stores. This established innerwear brand in the Middle East is known for its high-quality garments and caters to a fashion-conscious audience.
Client: Leading Innerwear Brand
Region : Middle East
Industry : Fashion
The Challenge
Middle Eastern innerwear brands struggle to personalize the customer journey across online and offline channels.
Despite an omnichannel presence with Magento platform, the brand lacked a unified view of customer data, hindering personalized product recommendations, marketing campaigns, and in-store experiences hindering customer engagement and conversion rates.Have Questions ?
The Solution
Iksula implemented a comprehensive personalization strategy using a Customer Data Platform (CDP). The CDP unified customer data from Magento and other touchpoints (website, app, loyalty program) to create a single customer view. This view fueled personalized experiences across channels.
Unified Customer Profiles: The CDP creates a single view of each Customer, encompassing purchase history, browsing behavior, demographics, and preferences.
Setup of AI-powered Personalization Engine: Iksula leverages AI to analyze Customer data and predict preferences. This enables real-time Personalization across channels.
Omnichannel Orchestration: The solution integrates seamlessly with Magento and in-store systems, delivering a consistent personalized experience across touchpoints.
Business Metric Improvement
Iksula’s personalization solution led to significant improvements in key business metrics:
- Increased Conversion Rate: Personalized product recommendations resulted in a 20% uplift in conversion rates on the Magento store.
- Improved Customer Lifetime Value (CLTV): Personalized marketing campaigns led to a 15% increase in average order value and repeat purchases.
- Streamlined Operations: Iksula’s CDP simplified customer data management, saving time and resources for marketing and sales teams.
