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Efficient Campaign Management and Creative Solutions with CleverTap for Optimal Retention

About Client

A well-established Indian pharmaceutical brand with a strong online presence in the US. They offer three distinct brands catering to various healthcare needs.

Client: Fashion Retailer

Region : India

Industry : Fashion

The Challenge

Client struggles to retain customers across its diverse fashion brands, hindering repeat purchases and long-term customer value.

Client faces challenges in fostering brand loyalty across its diverse customer base. Traditional one-size-fits-all marketing fails to resonate with individual preferences, leading to high customer churn and missed opportunities for repeat business. With a growing customer base, it was crucial to maintain high engagement levels, drive repeat purchases, and manage digital assets efficiently. Additionally, there was a need for robust analytics to measure campaign performance and make data-driven decisions.

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The Solution

To address these challenges, we deployed a dedicated team specializing in retention marketing operations. Utilizing CleverTap and other internal tools, our team managed the end-to-end process of campaign creation, execution, and analysis. This included developing creative assets, segmenting customers for targeted campaigns, running A/B tests, and providing actionable insights to optimize marketing efforts.


Targeted Campaign Management: Leveraging CleverTap for segmentation and personalized campaign execution


Data-Driven Analysis: Conducting detailed analysis of campaign performance to continuously improve strategies


A/B Testing: Implementing A/B tests to refine messaging and creative elements


Lifecycle Management: Designing customer lifecycle campaigns to enhance engagement at different customer journey stages


Business Metric Improvement

Our comprehensive approach translated to a significant boost in the client’s retention marketing efficiency and effectiveness. By streamlining campaign management, enhancing creative quality, and leveraging data-driven insights, we achieved notable improvements in key metrics. The enhanced focus on customer segmentation and lifecycle management led to increased customer loyalty and higher repeat purchase rates

  1. 20% increase in repeat purchase rate within the first year
  2. 30% improvement in customer engagement metrics (e.g., open rates, click-through rates)
  3. 15% increase in campaign ROI through A/B testing and performance optimization
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    Have questions?
    Get in touch!