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Omnichannel Stack

May 3, 2023
A business's ability to offer a smooth purchasing experience across several channels, such as brick-and-mortar stores, websites, mobile apps, and social media platforms, is referred to as having a "omnichannel stack." Success in the fiercely competitive world of eCommerce depends on offering a dependable and customized consumer experience. It enables companies to monitor client interactions…

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eCommerce Analytics

May 3, 2023
One of the most popular web analytics tools for tracking and analyzing website traffic, user behavior, and other metrics is Google Analytics. Many organizations desire to switch their current Google Analytics 3 (GA3) accounts to the new GA4 after the release of Google Analytics 4 (GA4). The GA3 to GA4 upgrade and its effects on…

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Product Content Creator

April 19, 2023
The success of any online store is heavily dependent on the content of its eCommerce products. It refers to the details, photos, videos, and other materials used on an eCommerce website to display products. The right product content can draw customers to your offerings. Additionally, it can provide them with critical product information and increase…

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Exploring Enhanced Brand Content

April 13, 2023
Being unique in today's fiercely competitive eCommerce market is essential for success. Making a lasting impression and connecting with your target audience are more crucial than ever, given the declining attention spans of customers and the abundance of product options accessible. Using enhanced brand content (EBC) or Amazon's A+ content is one approach to accomplish…

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D7 Migration to D10

March 29, 2023
Nearing its 22nd anniversary, the open source CMS Drupal has undergone enormous changes. Millions of websites are powered by Drupal, which has grown to be one of the most well-known and frequently used content management systems in the world since its launch in 2001. The longest-running version, Drupal 7, which powers about 57% of websites…

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5 ways to improve the performance of your Magento Website

February 21, 2023
The importance of Magento Website Performance One of the most widely used ecommerce platforms is Magento. The performance of their Magento Webstores is a significant issue that many businesses encounter. Here are some reasons why your eCommerce business depends on the performance of your website. 1. Online shoppers anticipate a quick and dependable experience. If your store…

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Mapping The Shift – Omnichannel Retail

February 14, 2023
The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…

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Analytics as a service (AaaS) Model – what is it?

May 23, 2022
Data helps organizations isolate the causes of problems effectively and make informed decisions. Data assists organizations in allocating and structuring their resources. Data is vital! As organizations migrate to digital channels and scale up their online presence, they are generating more data than ever. Data is generated for every function — customer behaviour, product &…

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​​5 ways to do accurate marketplace reconciliation

May 9, 2022
A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a large…

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4 reasons why a PIM system is necessary for quality customer experience.

May 6, 2022
You’ve got to start with the customer experience and work back toward the technology - not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are also…

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The Importance Of Agile Supply Chain During The Covid Time

April 9, 2022
During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world.…

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How To Leverage Product Intelligence To Drive Hyper Personalization

March 7, 2022
Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how they…

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