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5 Content Types to boost your eCommerce Sales

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…

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Get the Power of Athena Rule Engine to win the eCommerce Battle

  Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you…

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Make More Money by Leveraging Product Content

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins with…

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Maintaining Optimum Data Quality

Maintaining Optimum Data QualityCost plays a major role in the success and failure of any company. However, cost is not the only contributing factor that helps in the growth of an organisation. Today, there is lot of competition in the market and companies are striving to make their niche to stay on the forefront of this competition. For this, many companies have entered outsourcing markets with multiple vendors. This enables organisations to set-up seamless delivery processes and a higher ROI. Companies follow a full spectrum of evaluations to identify gaps in their business process. Improper understanding of these shortcomings may influence business decisions which in turn might negatively affect the company’s performance

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