Largest Housing Finance Company in India

Iksula helps one of India’s largest housing finance company upgrade to secure and flexible CMS, improving website management and user experience

This leading NBFC had encountered difficulties with their website and its management, as the current website lacked a content management system and was difficult for the marketing team to update. Additionally, the previous company that designed and developed the website did not adhere to Drupal coding standards, resulting in poor performance and compatibility issues. To address these issues, the customer turned to Iksula for help. Iksula’s solution was to revamp the existing website and build a complete responsive website that was easy for the marketing team to use. This solution included the integration of an LMS system to track the leads generated from the website, as well as performance and code optimization to ensure the website was up to industry standards. Iksula’s expertise helped them upgrade to a secure and flexible CMS, improving website management and user experience

About the Customer

The customer is a leading financial institution that has undergone a digital transformation in recent years. The company has focused on modernizing its online presence and implementing new technologies to enhance the user experience. Overall, the customer’s digital journey aims to provide a seamless, secure and efficient experience for its customers.

The Problem

The customer’s website needed an upgrade to a CMS platform that could provide an easy-to-use interface for the marketing team. The current website lacked features such as a content management system, which made it difficult for the marketing team to update and manage the website. This resulted in a lack of timely updates and a suboptimal user experience for the website’s visitors.

Also, The previous company that designed and developed their website did not adhere to Drupal coding standards. This resulted in a number of issues such as poor website performance, security issues and compatibility issues with other systems. This resulted in a suboptimal user experience and increased maintenance costs for the customer. This led them to seek the help of Iksula to rectify these issues and ensure that the website was up to industry standards.

Iksula’s Engagement

Iksula had provided a solution that had been to revamp the existing website and build a complete responsive website. This solution had included the integration of an LMS system to track the leads generated from the website, as well as performance and code optimization to ensure the website was up to industry standards. The new website had been designed to be user-friendly and easy for the marketing team to update and manage, which had resulted in a more efficient and timely approach to website updates.

In addition to the website revamp, Iksula developed several new features for the customer’s website. 

• The Find A Loan feature had allowed users to easily find the loan that best suited their needs 
• The Home loan calculators had provided users with the ability to calculate their estimated loan payments.
• The Branch Locators had helped users to find the nearest branch.
• Campaign Management feature has enabled the customer to create and manage campaigns on their website. 
• Live Chat integration had allowed users to get instant support, Click to Call had facilitated easy communication.
• Interest rate had been showing the current interest rate of the loans and Integration with LMS and CREAMS web services had made it possible for the users to track their loans.
• Also the Job Application portal has made it easy for users to apply for jobs.

Key Business Benefits

The customer’s partnership with Iksula has led to a comprehensive website revamp that has not only improved the overall look and feel of the website, but also increased its functionality and usability. The website’s design is now responsive, meaning it can adapt to different screen sizes and devices, making it easily accessible to users on the go.

• One of the key new features implemented by Iksula is the integration of an LMS system, which allows them to track leads generated from the website. This is a critical aspect of website performance, as it allows the customer to measure the effectiveness of their online marketing efforts and make data-driven decisions to optimize their website and campaigns.
• Iksula also developed several new features that have improved the user experience for their customers. The Find A Loan feature makes it easy for users to find the loan that best suits their needs, while the Home loan calculators provide users with the ability to calculate their estimated loan payments. The Branch Locators help users to find the nearest branch, and the Campaign Management feature enables them to create and manage campaigns on their website.

Overall, this solution has greatly improved the customer’s online presence, resulting in increased lead generation, improved customer engagement and support, and better tracking of loan performance. their website is now more user-friendly, efficient, and effective, which is a great benefit for their customers and for the customer itself.