About Client
Tracer is a global AdTech platform managing campaigns across search, social, and display channels, requiring consistent and real-time KPI visibility for better campaign optimization.
The Challenge
Fragmented data across ad platforms led to delays and inconsistencies.
• KPIs varied by platform
• Manual reports caused lag in campaign optimization
• Engineers had to manually extract and normalize data
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The Solution
Iksula built an automated data ingestion framework across DV360, SA360, GA4, and social channels. The solution standardized cross-platform KPIs, integrated alert systems, and offered real-time dashboards for marketing performance.
- Automated cross-platform data ingestion
- Unified KPI model ensuring consistency
- Real-time dashboards with configurable alerts
- No-code framework reduced engineering dependency
Business Metric Improvement
The unified data pipeline improved efficiency, decision-making, and ROI.
- 90% reduction in manual reporting (40 hrs → 4 hrs)
- 15% improvement in ROI in 3 months
- Global visibility across campaign KPIs
