Helping a Global Multi-brand Retailer drive high-customer engagement & online sales
The customer wanted to revitalize their outdated website to improve customer engagement and drive sales. Iksula helped by crafting a holistic digital transformation strategy that included dynamic product sorting, user-centric UI/UX design, and advanced eCommerce technology implementation. Iksula also helped in integrating essential systems such as CRM, ERP and Payment Gateway, and provided ongoing post-launch enhancement and support to drive online sales and customer satisfaction.
About the Customer
The customer operates a large multinational and multi-brand conglomerate that operates over 100 stores and international brands like Nike, Ted Baker, Miss Guided, Kiabi, River Island, Converse, Crocs, and Sveltus.
What the customer was looking for:
The customer recognized the importance of revitalizing their outdated website to improve customer engagement and drive sales. They wanted to implement new features such as updated categories, interactive offers like scratch & win and spin a wheel, dedicated brand pages, and influencer live videos. With a vast catalog of 43,000 SKUs and a variety of functionalities including referral programs, games, videos, and digital marketing tools, the website serves as a comprehensive platform for over 10 distinct brands. The key objective was to drive sales at an individual brand level engagement while providing an equal level of representation for each brand.
How did iksula help?
Iksula expertly crafted a holistic digital transformation strategy for the customer’s customer base. This integrated commerce approach encompassed dynamic product sorting, user-centric UI/UX design, and the implementation of advanced eCommerce technology. Additionally, Iksula provided expertise in integrating essential systems such as CRM, ERP, and Payment Gateway, as well as ongoing post-launch enhancement and support. This comprehensive approach helped drive the company’s online sales and customer satisfaction.
How did the customer benefit from this engagement?
With the implementation of features like
Click n Collect, the customer customers were able to place online orders and pick them up at a nearby store location, providing a convenient shopping experience.
Inventory reservation system helped ensure that items were available for pick-up when the customer arrived.
Catalog Automation, including initiation and push to production workflow on Staging, and publish workflow on Production, helped streamline the product listing process.
Campaign management tools allowed for targeted promotions and discounts to be easily created and executed.
Dynamic product sorting helped customers quickly find the products they were looking for, resulting in increased sales and customer satisfaction.
