About Client
A well-established Indian pharmaceutical brand with a strong online presence in the US. They offer three distinct brands catering to various healthcare needs.
Client: Fashion Retailer
Region : India
Industry : Fashion
The Challenge
Client struggles to retain customers across its diverse fashion brands, hindering repeat purchases and long-term customer value.
Client faces challenges in fostering brand loyalty across its diverse customer base. Traditional one-size-fits-all marketing fails to resonate with individual preferences, leading to high customer churn and missed opportunities for repeat business. With a growing customer base, it was crucial to maintain high engagement levels, drive repeat purchases, and manage digital assets efficiently. Additionally, there was a need for robust analytics to measure campaign performance and make data-driven decisions.Have Questions ?
The Solution
To address these challenges, we deployed a dedicated team specializing in retention marketing operations.
Utilizing CleverTap and other internal tools, our team managed the end-to-end process of campaign creation, execution, and analysis. This included developing creative assets, segmenting customers for targeted campaigns, running A/B tests, and providing actionable insights to optimize marketing efforts.
Targeted Campaign Management: Leveraging CleverTap for segmentation and personalized campaign execution
Data-Driven Analysis: Conducting detailed analysis of campaign performance to continuously improve strategies
A/B Testing: Implementing A/B tests to refine messaging and creative elements
Lifecycle Management: Designing customer lifecycle campaigns to enhance engagement at different customer journey stages
Business Metric Improvement
Our comprehensive approach translated to a significant boost in the client’s retention marketing efficiency and effectiveness. By streamlining campaign management, enhancing creative quality, and leveraging data-driven insights, we achieved notable improvements in key metrics. The enhanced focus on customer segmentation and lifecycle management led to increased customer loyalty and higher repeat purchase rates
- 20% increase in repeat purchase rate within the first year
- 30% improvement in customer engagement metrics (e.g., open rates, click-through rates)
- 15% increase in campaign ROI through A/B testing and performance optimization
