About Client
A leading retail bank in India, offering a wide range of financial services including personal banking, loans, credit cards, and digital solutions to meet diverse customer needs across the country.
Client: Leading Retail Bank in India
Region : India
Industry : BFSI
The Challenge
The bank’s outdated website design lacked user-friendliness and did not meet technical standards, limiting its performance and failing to support the marketing team’s needs.
- Poor website performance and slow load times impacting user experience.
- Inefficient lead tracking due to lack of integration with the LMS system.
- Outdated design that did not cater to mobile users, limiting customer reach.
- Limited functionality for handling user inquiries and offering personalized financial services.
- Inability to manage campaigns and monitor customer engagement effectively.
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The Solution
The project involved a comprehensive overhaul of the bank’s existing website, transforming it into a fully responsive, user-friendly platform. The solution was designed to improve both customer experience and operational efficiency, ensuring the bank could meet the needs of its userbase while supporting internal marketing efforts.
- Complete website redesign to deliver a fully responsive, mobile-optimized user experience.
- Integration with the LMS system to automatically track and manage leads generated through the website.
- Performance and code optimization, significantly reducing load times and improving overall site functionality.
- Development of key modules such as the Find A Loan feature, home loan calculators, branch locators, job application portal.
- Integration of campaign management tools, enabling the marketing team to create and monitor promotions.
Business Metric Improvement
The revamped website improved customer engagement, increased lead generation, and optimized overall performance, driving higher conversions and enhancing the bank’s digital presence.
- 35% increase in lead generation from integrated LMS and optimized forms.
- 40% reduction in website load times due to code and performance improvements.
- 25% increase in user engagement through enhanced features like live chat and loan calculators.
- 30% increase in mobile traffic with responsive design and optimization.
- Improved customer service efficiency with click-to-call and branch locator features.
