About Client
A top US home improvement retailer, required automated and scalable competitive intelligence across millions of SKUs to optimize pricing, assortment, and promotional strategies.
The Challenge
Manual tracking of competitors’ assortment and pricing was unsustainable.
- Millions of SKUs across multiple regions
- Fragmented market data without normalization
- Inability to extract actionable insights in real time
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The Solution
Iksula developed a scalable competitive intelligence engine capable of scraping over 200 million products across key markets. Using ML-based product matching (BERT) and Looker dashboards, the solution delivered unified, real-time insights.
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ML-powered product matching for accuracy
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Centralized taxonomy for clean comparisons
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Looker dashboards for assortment, pricing, and review trends
Business Metric Improvement
This empowered Home Depot with real-time market visibility and agility.
- 30% faster market insights generation
- Improved pricing and assortment strategy decisions
- Stronger customer insight via review analytics
