Over the last few years, the Indian e-Commerce industry has witnessed a substantial growth due to the numerous business models that have cropped up. E-Commerce and the sub-set retail e-Commerce is still in its nascent stage even though it has witnessed of lot of new players of late. Recently, a lot of consumers are acquainted with the concept of online shopping, and the convenient payment options offered by companies.
Why is Magento Oracle Integration Required?Oracle is widely used in all major store by the big merchants. Oracle Database provides data consistency across all platforms; and these database can be built according to client’s requirements. Oracle database offers flexible architecture for maximum versatility and performance.
Have you'll heard of the phrase 'you can like me, you can hate me, but you cannot ignore me.'
Well this definitely holds true for mobile optimization. Whether you think of it as a fruitful upgrade or an unnecessary spend, mobile optimization has become a must.
In a research conducted by Silverpop, worldwide tablet shipments are estimated to grow 70% in 2014 and increase by over 300% over a five year time from 2012 to 2017. Mobile phones will show nice 80% growth over the same five years and smartphones will capture a greater share of the market. PC shipments are forecasted to decline by 20% over five years.
So here's a list of top 3 SEO activities that seriously need to be stopped asap.
1. Forceful Social Bookmarking – Social Bookmarking is, according to me, the most widely exploited off-page SEO technique in the history of online marketing so far. No kidding. There are agencies which build you over a 1000 links every day on poor old stumbleupon.com or tumblr.com or any other “Top 20 Social Bookmarking sites” as they like to popularly call it. Just stop. For the love of God and every soul which once loved Stumble Upon or Tumblr or whatever, but today, finds them irrevocably polluted. Brotha, you’ve gotta stop. These links hardly get you any traffic and as far as “SBM helps crawl pages faster”, I’d say – “Are you living in the 90s?” Okay, 20 years is a big deal in online stratum and you know it.
This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.
Any new change in Google’s search algorithm and the SEO community goes on an over drive with endless debates on what the change could mean, and its impact on rankings and strategies. The Hummingbird change was however, different. Google implemented the change a month before the announcement catching the community off guard, and especially so as there didn’t seem to be any perceptible difference in ranks till now.
The invention of internet mobility has significantly changed the shopping pattern. Nowadays, it is possible to compare products and prices at the touch of a button. The consumers are more knowledgeable these days as they are always connected through their mobility devices. Due to this, there has been an increase in the expectations related to shopping choices, product availability and consumer experience. A survey was conducted recently which showed that 73% of the consumers believed they were more informed than the salesman in the stores.
