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Top 3 Omnichannel Retail Trends to expect in 2024

The Omnichannel Commerce experience is becoming more central to the fortunes of retailers and brands. The factors driving it – pandemic-driven impetus to digital commerce, the demographic profile skewing to digital natives and the ever growing clout of eCommerce marketplaces. Omnichannel Commerce enables retailers and brands to create a seamless experience for their customers across…

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Unveiling the Power of Image Data Quality Models for eCommerce

In the ever-evolving digital age, image quality has become more and more important in determining how customers interact with eCommerce. With their unmatched capacity to convey a wide range of messages and successfully sell products in ways that words alone could never accomplish, images have emerged as the ultimate show-stoppers. Despite this, maintaining and managing…

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eCommerce Predictions for the 2023 Holiday Season

Introduction The retail sector has experienced an uphill battle over the past three seasons, and the next holiday shopping season in 2023 is expected to be no different. Predicting holiday sales is difficult due to the global pandemic, supply chain disruptions, and shifting consumer behavior. Although it combines innovation and tradition, the holiday season is…

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How is building a great user experience critical to drive adoption?

In our modern world, customer experience holds a key position. Beyond price or product quality, understanding will soon emerge as the principal differentiator for attracting customers, even within B2B. As the arena becomes competitive, it becomes evident that if customers aren't content with the service they receive, they can take their business elsewhere.…

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Features and Improvements of Drupal 10

Introduction In the ever-evolving realm of content management systems, Drupal has consistently maintained its leadership, adapting with each iteration to meet the evolving demands of developers, administrators, and content creators. As the excitement builds for the next significant stride, Drupal 10 emerges as a highly anticipated landmark, poised to deliver fresh features and improvements that…

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Key Challenges in Product Assortment for B2B Commerce

The B2B landscape in the F&B industry has experienced a significant shift in buyer behavior post-COVID. Buyers now expect a seamless digital purchasing experience that offers flexibility in ordering. Businesses must enable B2B commerce through multiple digital channels like websites, mobile apps, WhatsApp, call centers, and emails. However, several challenges hinder this transformation, including lower…

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B2B – Enabling B2B Commerce for traditional distribution networks in F&B

The B2B landscape in the F&B industry has experienced a significant shift in buyer behavior post-COVID. Buyers now expect a seamless digital purchasing experience that offers flexibility in ordering. Businesses must enable B2B commerce through multiple digital channels like websites, mobile apps, WhatsApp, call centers, and emails. However, several challenges hinder this transformation, including lower…

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Low Code Applications – 3 use cases for eCommerce

The eCommerce industry has seen a paradigm shift in application development, with low-code and no-code technologies gaining popularity. According to Gartner, by 2025, 70% of new applications developed by organizations will utilize low-code or no-code technologies, indicating a significant trend towards application assembly and integration. eCommerce, a module-dependent system with numerous integrations, can significantly benefit…

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AI-Powered Personalization: The Future of eCommerce Customer Experience

Introduction In the fast-paced digital world, personalization has become the watchword in the eCommerce sector. As online shopping continues to take precedence, the shift has moved from simply selling products to delivering personalized shopping experiences. It is where Artificial Intelligence (AI), used correctly, fundamentally transforms customer service within the eCommerce landscape. Understanding the Role of…

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How India-based GCCs are creating capabilities for global organizations

eCommerce has become an indispensable part of our lives, revolutionizing how we shop and do business. Powering a large part of the seamless experiences and cutting-edge innovations of global eCommerce giants are India-based Global Capability Centers (GCCs). These centers, established by global businesses to leverage India’s engineering talent and scale, are instrumental in creating capabilities…

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Customer Data Quality: Why is it critical and how Iksula can help?

In today’s data-driven landscape, the importance of customer data quality cannot be overstated, especially for eCommerce businesses. The accuracy and reliability of customer data play a crucial role in shaping successful business strategies and driving growth. In this blog, we will delve into six key reasons why customer data quality holds such significance for retailers,…

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Challenges in customer data quality in retail organizations

Customer data quality is crucial for retail organizations as it forms the foundation for understanding their customers, making informed business decisions, and delivering personalized experiences. However, several challenges can arise in maintaining accurate and reliable customer data in retail organizations : 1. Data Entry Errors: Manual data entry is susceptible to human errors, such as…

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