Global consumer goods company headquartered in the UK

The customer streamlines Content Management with Iksula’s Centralized Distribution Solution – DAM

A multinational consumer goods company, faced a challenge in maintaining uniformity of content across different marketplaces. There wasn’t a common platform for quality control (QC) of all the company’s products’ content and images. To address this challenge, they partnered with Iksula, a digital solutions provider. Iksula offered a proprietary Digital Asset Management (DAM) solution built in Drupal. This solution offers a highly scalable and secure solution with custom workflows. This allows the customer to manage content centrally and distribute it across channels, ensuring consistency and quality of the content. This partnership has helped the customer to streamline their content management process and improve their overall digital presence.

About the Customer

They are a multinational consumer goods company with a diverse range of products that includes food, beverages, cleaning agents and personal care products. In recent years, They have been actively investing in digital initiatives to improve its customer engagement, brand loyalty and sales. Some of the digital initiatives taken by the customer includes creating digital platforms for their products, developing eCommerce channels, using data analytics and artificial intelligence to understand consumer behavior, and utilizing social media platforms to increase brand awareness. Additionally, the customer has been investing in digital marketing and advertising to reach new customers and engage with existing ones. These efforts have helped them build a strong digital presence and stay ahead of the competition.

The Problem

• Uniformity of content across different marketplaces was a significant challenge for the customer,, as the company operates in various regions and markets, each with its unique needs and regulations. Maintaining consistency in the content across different marketplaces is crucial for maintaining the brand image and reputation of them. However, without a centralized platform to manage the content, it was challenging to ensure that the content was consistent and met the company’s standards.
• Another issue that the customer faced was the lack of a common platform for quality control (QC) of all the company’s products’ content and images. With different teams and departments handling different products, there was no way to ensure that the content and images were accurate and up-to-date across all products. This led to inconsistencies in the information provided to customers, resulting in a negative impact on the brand image and customer trust.
• Approval workflows were also a challenge for them. With different teams and departments working on different products, it was difficult to establish a clear and efficient approval process for the content and images. This led to delays in getting the content and images approved and published, resulting in lost opportunities for the company.

Iksula’s Engagement

Iksula, a digital solutions provider, was approached by the customer to address the challenge of maintaining uniformity of content across different marketplaces. To address this challenge, Iksula deployed its proprietary Digital Asset Management (DAM) solution built in Drupal, that would store all product and campaign data in a centralized repository, making it easily accessible to marketplaces.

• The DAM solution deployed by Iksula had several key features that helped the customer to manage their content effectively. The first feature was a centralized repository that allowed them to store all their product and campaign data in one place, making it easy for different teams and departments to access the information they needed.
• The second feature was mobile responsiveness, which allowed the customer to access the DAM solution on any device, making it easy for teams to manage content while on the go.
• The third feature was asset version control, which allowed the customer to keep track of different versions of the same asset and revert to a previous version if needed.
• The fourth feature was batch uploads and downloads, which made it easy for the customer to upload and download large numbers of assets at once, saving time and effort.
• The fifth feature was user access control, which allowed the customer to limit access to the DAM solution to specific users and teams, ensuring that sensitive information was only accessible to authorized personnel.

Finally, Iksula created a Quality Control (QC) process for the customer’s product content, with different status for different roles. This QC process helped them to ensure that the content was accurate and up-to-date across all products, and that it met the company’s standards.

Key Business Benefits

The customer achieved several business benefits by implementing the Digital Asset Management (DAM) solution provided by Iksula. Some of these benefits are:

• Improved content uniformity: The centralized repository and user access control features of the DAM solution allowed them to manage their content centrally and distribute it across channels, ensuring consistency and quality of the content. This helped them maintain a strong brand image and reputation across different marketplaces.

   

• Enhanced quality control: The QC process for product content, with different status for different roles, provided by Iksula helped the customer ensure that the content was accurate and up-to-date across all products, and that it met the company’s standards. This helped them improve customer trust and engagement.

   

• Increased efficiency: The batch uploads and downloads feature of the DAM solution helped them upload and download large numbers of assets at once, saving time and effort. This increased efficiency allowed the customer to focus on more strategic activities.
• Greater flexibility: The mobile responsiveness of the DAM solution allowed them to access the solution on any device, making it easy for teams to manage content while on the go. This increased flexibility helped them respond quickly to market changes and opportunities.

   

• Improved security: The user access control feature of the DAM solution allowed the customer to limit access to the solution to specific users and teams, ensuring that sensitive information was only accessible to authorized personnel. This improved security helped the customer protect their brand and reputation.

Overall, the DAM solution deployed by Iksula helped the customer streamline their content management process and improve their overall digital presence. It allowed them to manage content centrally and distribute it across channels, ensuring consistency and quality of the content.