#1. What is Social Commerce?
Online commerce has now gone social.
Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and…
A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well.
Since supply is…
A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success.
In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are…
Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions.
Also, product catalogs are extensively used by different stakeholders in the ecommerce…
It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more.…
U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…
Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their…
2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content.
The year has been filled with a lot of…
As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers.
Simply put,…
( Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps)
We all know how great PHP7 (the latest version of PHP, released almost two years back) is, it’s a radical improvement over PHP 5.6 and it’s fast becoming the de-facto PHP…
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.
With a…
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.
But enough…