Forecasting customer demand in today’s rapidly changing business landscape is more important than ever. Active demand forecasting is a strategic approach mostly applicable to organizations that are in the growth phase or those in their early stage of establishment. Not only does a company with the ability to predict future customer needs get an edge…

Mismanagement of inventory stock remains a major problem for businesses in different sectors. Extra inventory can increase operating expenses, while inadequate supply affects sales and reduces customer satisfaction thus tainting the brand. Thus, achieving the equilibrium between these two scenarios underpins the need for demand planning to ensure profitability and customer loyalty. In today’s ever-changing…