eCommerce

3 Key Trends Redefining eCommerce Product Content in 2023

The experiences of online shoppers can be categorized into multiple stages. The journey is marked with interactions of different kinds that a shopper has with the eCommerce business before they make a purchase. During all of those stages what remains a crucial determinant is the quality of the information that is presented to the buyer …

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​​5 ways to do accurate marketplace reconciliation and add to your bottom line

A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a …

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4 reasons why a PIM system is necessary to create a high-quality customer experience.

You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are …

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The 5 pillars for a brand eCommerce playbook

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how …

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The Importance Of Agile Supply Chain During The Covid Time

During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world. …

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How To Leverage Product Intelligence To Drive Hyper Personalization

  Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing …

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5 Things To Understand About Social Commerce

#1. What is Social Commerce?  Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands, …

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How Marketplaces Can Create The Right Amount Of Seller Side Friction & Why Is It Necessary?

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well. Since supply …

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5 Tips to Improve Omnichannel Inventory Management

A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are …

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How to quickly build a best-in-class product catalog?

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the …

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