About Client
The client is a global consumer appliance leader known for its innovative home, kitchen, and floorcare products. The brand aimed to strengthen its digital commerce presence, unify customer data, and deliver personalized, AI-powered shopping experiences across channels.
The Challenge
The client’s digital ecosystem was fragmented across multiple systems, limiting seamless customer experience, personalized engagement, and real-time business intelligence.
Disconnected eCommerce and marketing platforms limiting omnichannel engagement
Manual campaign operations with low automation maturity
Inconsistent product discovery and search experience
Fragmented analytics and customer insight tracking
Lack of integrated personalization across digital touchpoints
Limited scalability for rapid product launches
Have Questions ?
The Solution
Iksula implemented a full-scale digital commerce transformation leveraging Adobe Commerce, AI-led search, marketing automation, and real-time analytics
Setup and modernization on Adobe Commerce Cloud
Integrated AI-based product search and recommendation engine
Marketing automation and dynamic personalization
Unified product and customer data for actionable insights
Implemented end-to-end eCommerce analytics dashboard (sales, traffic, funnel)
Scalable architecture enabling multi-region operations
Business Metric Improvement
- 35% faster conversion cycles through improved product discovery and checkout flow
- 50% increase in marketing efficiency via automated workflows
- 30% improvement in personalization-driven engagement rates
- 25% higher repeat purchase rate from unified customer insights
- Real-time visibility across commerce and campaign analytics
- Future-ready architecture for multi-brand global rollout
