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Unified Omnichannel Commerce – Challenges & Opportunities

Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong…

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Tips to Improve Load Time and Speed of your E-commerce Platform

No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters. Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile…

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Make More Money by Leveraging Product Content

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins…

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How Internet of Things is Transforming Gas Management

Introduction As day-to-day services across the board become more accessible to a larger section of the population, it becomes more important that the work processes of the industries concerned be streamlined and monitored closely at every level. One such industry that requires prompt action and minute-level monitoring is oil and gas. And, the task of…

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Five Predictions For Retail In 2017

It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.

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Rise of e-shopping, rise of counterfeit fashion

While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.

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