As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers. Simply put,…
( Note: This article is based on my talk on this subject at DrupalCon New Orleans as well as at various DrupalCamps)
We all know how great PHP7 (the latest version of PHP, released almost two years back) is, it’s a radical improvement over PHP 5.6 and it’s fast becoming the de-facto PHP…
In our previous blog “Choosing the Right eCommerce Technology Platform” we wrote about the various evaluation criteria that one needs to take into consideration before selecting one eCommerce platform versus another. These criteria range from product content and catalog management to pricing and promotion, and from omnichannel commerce to order orchestration and management.
With a…
If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you.
But enough…
As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!
Fig. 1 Internet and Social Media User Stats
Source: https://wearesocial.com/special-reports/digital-in-2017-global-overview
Out of this massive social media user…
Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017
We are excited to announce that Iksula is sponsoring the Drupal Global Training Day on Saturday, 16 th September 2017 in our Mumbai and Indore offices. This training session is an initiative by Drupal Mumbai Community…
The use of AI in writing content
The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that…
A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple…
An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a…
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong…
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.
Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile…
Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of…