Any new change in Google’s search algorithm and the SEO community goes on an over drive with endless debates on what the change could mean, and its impact on rankings and strategies. The Hummingbird change was however, different. Google implemented the change a month before the announcement catching the community off guard, and especially so as there didn’t seem to be any perceptible difference in ranks till now.
Event:
We had an exceptional experience at the Retail India Summit & Expo (RISE) 2024, held on 20th November 2024 at the Pullman New Delhi Aerocity. This prestigious event, organized by the Retailers Association of India (RAI), served as a melting pot of ideas, innovations, and opportunities, attracting the brightest minds in the retail industry.
Highlights of Our Participation:
RISE 2024 reinforced our commitment to driving innovation and enabling businesses to thrive in the ever-changing retail landscape. We are inspired by the meaningful interactions and look forward to continuing these conversations as we shape the future of retail together.
Event:
We had an incredible experience at Seamless Riyadh 2024, held from 22-24 October 2024 at the Riyadh International Convention & Exhibition Centre. The event was a remarkable gathering of innovators, industry leaders, and disruptors in the fields of payments, fintech, retail, e-commerce, home delivery, and digital marketing.
What We Accomplished:
Showcased Innovation: We presented our cutting-edge technologies and transformative solutions, receiving enthusiastic responses from attendees.
The event was a fantastic opportunity to demonstrate our commitment to driving digital transformation and delivering impactful solutions. We are grateful for the inspiring conversations and valuable connections we made during the event.
Event:
We had an amazing time at the SubSummit event in Dallas! The innovation in subscription models was truly inspiring, showcasing the importance of niche markets and personalized experiences. The future of subscriptions is indeed bright, with a focus on putting customers at the heart of the service, building long-term relationships, and enhancing customer experiences.
We enjoyed the strong sense of community and look forward to staying connected with all the incredible attendees we met!
#SubSummit #Innovation #Subscriptions #CustomerExperience #Community
Event:
At NRF, we witnessed the comeback of growth strategies, discussions on easy integration of AI across operations, the transformative power of RFID in enhancing customer experiences, and the exciting prospects of Gen AI in customer-facing applications. With insights from industry titans like Magic Johnson, Michelle Gass, and Drew Barrymore, the event sparked inspiration and set the stage for a dynamic future in retail.
Event:
Shoptalk 2024 in Las Vegas was insightful for us. It is always exciting to meet customers in-person. Engaging with industry peers, we gained valuable insights on prevailing challenges such as delivering exceptional customer experience across all platforms.
Beyond the noise around AI, the most common business problems customers are talking of are:
How do we offer a unique custom experience to our customers across every omni-channel touch point?
Businesses have realized that there is significant upside to offering a hyper-personalized experience.
Achieving both the above business goals comes at a huge cost, and they are operational in nature.
Dependency on analytics – extracting individual customer insights that translate to unique offers, customer journeys, creatives – and analytics is expensive.
Variations of creatives in real time for every customer – creatives are time consuming and expensive.
Unique customer journeys – dependency on expensive developers.
Gen AI has emerged as a game changer in solving all the above with a consistent quality, at large scale and affordable costs.
Hearing success stories from industry experts like Lauren Morr – Senior VP, Digital Engineering & Architecture – Abercrombie & Fitch Co., Ashley Buchanan – CEO – The Michaels Companies, Inc. and Mandeep Bhatia – VP, Global Digital Product & Omnichannel Innovation – Tapestry reinforced the value of tailored engagement strategies to provide solutions that address the challenges faced by businesses.
Event:
We were beyond ecstatic when we got the opportunity to connect, collaborate, and innovate with the brightest minds in the eCommerce industry.
Here are our takeaways:
1) We noticed a great amount of excitement around Generative AI and what use cases it can impact in eCommerce, its content, customer service, and customer experience.
2) Fintech and Payment firms focusing on adding more services for merchants to improve retention which includes enabling more eCommerce functionality for their customers.
3) Conversations circling around the massive volumes of data that eCommerce companies are collecting, and how they can leverage it to increase retention and customer LTV.