Skip to content Skip to footer
Get in Touch
Get in Touch
Get in Touch
Close

eCommerce Analytics

May 3, 2023
One of the most popular web analytics tools for tracking and analyzing website traffic, user behavior, and other metrics is Google Analytics. Many organizations desire to switch their current Google Analytics 3 (GA3) accounts to the new GA4 after the release of Google Analytics 4 (GA4). The GA3 to GA4 upgrade and its effects on…

Read More

Analytics as a service (AaaS) Model – what is it?

May 23, 2022
Data helps organizations isolate the causes of problems effectively and make informed decisions. Data assists organizations in allocating and structuring their resources. Data is vital! As organizations migrate to digital channels and scale up their online presence, they are generating more data than ever. Data is generated for every function — customer behaviour, product &…

Read More

How to quickly build a best-in-class product catalog?

January 25, 2022
Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the…

Read More

Ways to Exploit Big Data for eCommerce

November 22, 2016
Big Data has been increasingly used by eCommerce companies and this has become common these days. To stay competitive, the established eCommerce companies have started using extensive data sets that will help them to better understand their customers and thus provide better customer experience, product recommendations, and services that will be tailored for each individual.…

Read More