Product Conversion Rate Optimization Archives

D7 Migration to D10

March 29, 2023

Nearing its 22nd anniversary, the open source CMS Drupal has undergone enormous changes. Millions of websites are powered by Drupal, which has grown to be one of the most well-known and frequently used content management systems in the world since its launch in 2001. The longest-running version, Drupal 7, which powers about 57% of…

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

March 19, 2018

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more.…

5 Content Types to boost your eCommerce Sales

February 8, 2018

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due…

Useful Magento Plugins for your Online Store

February 5, 2018

Both Community and Enterprise versions of Magento provide out of box features. For a full-fledged ecommerce store, many add-on features are required. You can incorporate these features in your website using 3rd party plugins. We have compiled a few lists of useful Magento plugins that are most popular and used by many merchants on their…

Get the Power of Athena Rule Engine to win the eCommerce Battle

December 7, 2017

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you…

Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

October 5, 2017

If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you. But enough…

How Artificial Intelligence is Helping Optimize E-commerce Content

September 5, 2017

The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that…

Digital Asset Management for Retailers & Brands – Capabilities & Benefits

August 28, 2017

Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides…

Big Data’s Role in Personalization beyond Product Recommendations

August 14, 2017

Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of…

Make More Money by Leveraging Product Content

August 11, 2017

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins with…

Social networks’ Buy buttons aren’t working

December 26, 2016

Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.

D7 Migration to D10

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

5 Content Types to boost your eCommerce Sales

Useful Magento Plugins for your Online Store

Get the Power of Athena Rule Engine to win the eCommerce Battle

Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

How Artificial Intelligence is Helping Optimize E-commerce Content

Digital Asset Management for Retailers & Brands – Capabilities & Benefits

Big Data’s Role in Personalization beyond Product Recommendations

Make More Money by Leveraging Product Content

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