Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions.
Also, product catalogs are extensively used by different stakeholders in the ecommerce…
Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision.
Today a customer’s buying journey begins with…
This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.