2017 was quite the year for social media. Facebook’s copycat approach ended up being quite successful in luring Snapchat users onto Instagram via Instagram Stories. The President of the United States tweeted policy within 140 characters. Apple and Google announced their push into better-augmented reality content. The year has been filled with a lot of …
As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B! Fig. 1 Internet and Social Media User Stats Source: https://wearesocial.com/special-reports/digital-in-2017-global-overview Out of this massive social media user base, …
The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that …
How Artificial Intelligence is Helping Optimize E-commerce Content Read More »
To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.
It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.
2016 was notable for acquisition of eCommerce companies like Jet.com, Dollar Shave Club, Lazada, and Jabong closer home. In 2017, it’s likely that more eCommerce companies will exit via acquisition and larger players look for targets in Southeast Asia and India.
64% of retailers’ emails were opened on a mobile device in the third quarter—13% on tablets and 51% on smartphones. However, there’s a strong negative correlation between consumers opening retailers’ emails on mobile devices and click rates; the click rate fell to 2.7% from 2.9% a year earlier.
Mobile devices are responsible for $24.55 billion in sales so far this holiday season, with smartphones making up 68% of the mobile spend ($16.63 billion) & tablets making up 32% of mobile sales ($7.92 billion).
While the rise of eCommerce has helped consumers shop for their favorite global brands, easy access to their designs has also given a boost to counterfeiting. Designers in India seem happy with the influx of business, but maintain that this is a compromise they are ready to make in the short-term.
Social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms. But few retailers are using the buttons, and even among those that are, few are generating much in the way of sales.
