IRCE is known to be the largest e-commerce event all over the world since 2008. This year we attended the IRCE 13' event which was held in Chicago and saw double the attendance seen at any of the other e-commerce events. The event is attended by over 220 speakers of which most notable ones include Google's Al gore, Hiroshi Mikitani of Rakuten, Gian Fulgoni of Comscore and Mindy Grossman of HSC Inc.