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Mapping The Shift – Omnichannel Retail

February 14, 2023
The pandemic has significantly altered how we shop, consume food and beverages, and even communicate with one another as social beings. It has had a significant impact on consumer purchasing patterns worldwide as well as the retail ecosystem. However, it is also true that Covid-19 is causing changes in consumer expectations because of the rise…

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The Age of eRetailization

February 3, 2023
Why is every business adopting a retail mindset? Digital technologies have created significant disruption across industries in the last decade. The rise of internet connectivity, digital commerce and the proliferation of mobile devices is forcing businesses to redesign their models around their customers. This includes financial institutions, B2B wholesale distributors, industrial manufacturers and multiple such…

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3 Key Trends Redefining eCommerce Product Content in 2023

January 2, 2023
The experiences of online shoppers can be categorized into multiple stages. The journey is marked with interactions of different kinds that a shopper has with the eCommerce business before they make a purchase. During all of those stages what remains a crucial determinant is the quality of the information that is presented to the buyer…

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How to quickly build a best-in-class product catalog?

January 25, 2022
Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the ecommerce…

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How Marketplaces Can Make Sellers Wildly Successful

January 10, 2022
A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the need of a buyer (what a buyer is looking to buy) with what a seller has to offer, and this entire concept is called “liquidity.” The more liquid a marketplace, the more successful it will be. Which brings us…

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Get the Power of Athena Rule Engine to win the eCommerce Battle

December 7, 2017
  Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you…

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