As per the August 2017 edition of the Global Digital Snapshot by We Are Social and Hootsuite, there are around 3.8 billion user accounts on social media. Yes, you read that right. Billion! With a Big B!
Fig. 1 Internet and Social Media User Stats
Source: https://wearesocial.com/special-reports/digital-in-2017-global-overview
Out of this massive social media user…
Iksula is excited to sponsor Drupal Global Training Day at Mumbai and Indore office on 16th September 2017
We are excited to announce that Iksula is sponsoring the Drupal Global Training Day on Saturday, 16 th September 2017 in our Mumbai and Indore offices. This training session is an initiative by Drupal Mumbai Community…
The use of AI in writing content
The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that…
A lot of CXOs in big corporations consider Drupal to be just another Content Management System. Which being true, is a very limited view into Drupal’s capabilities. Drupal is not just a CMS, it is a platform/Framework which can help companies build a lot of different types of applications and products and not just simple…
An ecommerce solutions provider must be able to help retailers exceed their customers’ expectations by making every touch point with the brand personalized, easy, and relevant. Customers, today, are looking for more than just online product information and an option to place orders on a website or mobile application. They are looking for a…
Retail is a fast-growing, consumer-oriented space. The advent of smartphones and internet in this segment has led to diversification of retailer-customer interactions across multiple channels. Customers find product details online, go window shopping at physical stores, order online, return products at physical stores, raise queries and complaints on mobile devices, etc. It wouldn’t be wrong…
No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters.
Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile…
Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of…
Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision.
Today a customer’s buying journey begins with…
Introduction
As day-to-day services across the board become more accessible to a larger section of the population, it becomes more important that the work processes of the industries concerned be streamlined and monitored closely at every level. One such industry that requires prompt action and minute-level monitoring is oil and gas. And, the task of…
To meet the demand of new-age consumers, retailers are going beyond physical stores and tapping into the digital world to attract, engage, convert & retain consumers. This calls for the retailer to metamorphose from a brick-and-mortar presence to being omni-channel.
It’s the time of year when everyone is looking to set their expectations for the year ahead. For retail, 2017 promises more disruption ahead as retailers try to figure out the changing shopping behaviors they see from customers who are more digitally savvy than ever.