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How to quickly build a best-in-class product catalog?

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the ecommerce…

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Make More Money by Leveraging Product Content

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins with…

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Understanding Website Taxonomy

Understanding Website Taxonomy

This presentation depicts the importance of taxonomy for any e-commerce website and its impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website.

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