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B2B – Enabling B2B Commerce for traditional distribution networks in F&B

The B2B landscape in the F&B industry has experienced a significant shift in buyer behavior post-COVID. Buyers now expect a seamless digital purchasing experience that offers flexibility in ordering. Businesses must enable B2B commerce through multiple digital channels like websites, mobile apps, WhatsApp, call centers, and emails. However, several challenges hinder this transformation, including lower…

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Low Code Applications – 3 use cases for eCommerce

The eCommerce industry has seen a paradigm shift in application development, with low-code and no-code technologies gaining popularity. According to Gartner, by 2025, 70% of new applications developed by organizations will utilize low-code or no-code technologies, indicating a significant trend towards application assembly and integration. eCommerce, a module-dependent system with numerous integrations, can significantly benefit…

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AI-Powered Personalization: The Future of eCommerce Customer Experience

Introduction In the fast-paced digital world, personalization has become the watchword in the eCommerce sector. As online shopping continues to take precedence, the shift has moved from simply selling products to delivering personalized shopping experiences. It is where Artificial Intelligence (AI), used correctly, fundamentally transforms customer service within the eCommerce landscape. Understanding the Role of…

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How India-based GCCs are creating capabilities for global organizations

eCommerce has become an indispensable part of our lives, revolutionizing how we shop and do business. Powering a large part of the seamless experiences and cutting-edge innovations of global eCommerce giants are India-based Global Capability Centers (GCCs). These centers, established by global businesses to leverage India’s engineering talent and scale, are instrumental in creating capabilities…

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Customer Data Quality: Why is it critical and how Iksula can help?

In today’s data-driven landscape, the importance of customer data quality cannot be overstated, especially for eCommerce businesses. The accuracy and reliability of customer data play a crucial role in shaping successful business strategies and driving growth. In this blog, we will delve into six key reasons why customer data quality holds such significance for retailers,…

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Challenges in customer data quality in retail organizations

Customer data quality is crucial for retail organizations as it forms the foundation for understanding their customers, making informed business decisions, and delivering personalized experiences. However, several challenges can arise in maintaining accurate and reliable customer data in retail organizations : 1. Data Entry Errors: Manual data entry is susceptible to human errors, such as…

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Application Support – 5 key things to run a successful support process for ecommerce websites

Introduction Running a successful support process is paramount for any eCommerce website. With the rapid growth of online shopping, providing exceptional customer service has become crucial in retaining customers and driving business success. In this blog, we will delve into five essential elements for ensuring an efficient and effective support process for eCommerce websites. These…

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4 key principles of eCommerce product data governance

4 key principles of eCommerce product data governance What is Product Data Governance? Product data governance is a crucial process for any business that wants to succeed and grow in today’s digital age. Having checks and balances for the product information for an item you are selling is more important than it might seem. It…

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Comparison of APM Tools

In today’s technology-driven world, application performance and observability have become crucial for businesses to ensure seamless user experiences and efficient operations. APM (Application Performance Monitoring) and observability tools are vital in monitoring and managing the performance and availability of applications and infrastructure. Among the leading APM tools in the market, Datadog, Dynatrace, and New Relic…

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3 common use cases in B2B Commerce

B2B (business-to-business) commerce is a thriving industry with unique challenges and opportunities. This article will explore three everyday use cases in B2B commerce : customer tiers, credit facilities, and loyalty programs. Customer Segmentation  Customer segmentation is a crucial strategy in B2B commerce. Unlike consumer markets, B2B customers often have a higher Customer Lifetime Value (CLV),…

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5 key elements to make a GCC successful

Global Capability Centers (GCCs) have emerged as a significant business model, particularly in the eCommerce sector. In the late 1990s, US-based companies established GCCs in India to capitalize on labor cost arbitrage. However, these centers faced initial challenges regarding talent acquisition, compliance with local laws, process setup, quality management, and global communication. Over time, India’s…

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Can generative AI create images for eCommerce yet?

In the world of eCommerce, the visual appeal of products plays a crucial role in attracting customers and driving sales. With the advancements in artificial intelligence (AI) and image processing techniques, AI-generated images have emerged as a potential solution for automating image editing and generation tasks. However, the question remains: Can AI generate pictures that…

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