About Client
The client is one of the world’s largest online home furnishing marketplaces, hosting millions of SKUs from thousands of suppliers. They needed an automated, intelligent system to improve product data quality, reduce manual clean-up, and ensure consistent taxonomy for marketplace syndication.
The Challenge
Managing and maintaining high-quality, standardized item data at marketplace scale was difficult, leading to poor search visibility, duplicate listings, and inconsistent product experiences.
- Millions of SKUs with inconsistent attributes and taxonomies
- Duplicate and incomplete product records across supplier feeds
- Manual data cleansing and classification processes
- Inaccurate mapping to marketplace categories and attributes
- Fragmented validation workflows with limited automation
- Delayed item onboarding and poor content governance
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The Solution
Iksula implemented an AI-powered data governance and automation engine to manage the complete item data lifecycle — from ingestion to validation, enrichment, and publishing.
- Developed AI/ML-driven deduplication and attribute extraction workflows
- Automated taxonomy validation and category mapping using NLP- Image-to-attribute matching for visual consistency and content accuracy
- Attribute enrichment engine auto-filled missing product details
- Rule-based validation and governance for compliance and completeness
- Automated publishing of cleansed data to marketplaces and internal PIMs
Business Metric Improvement
The automation transformed catalog management efficiency, delivering measurable gains in quality, consistency, and operational productivity across the product lifecycle.
- 80% reduction in manual data quality checks through automation
- 25% improvement in catalog completeness and accuracy
- 70% faster item onboarding cycle from supplier to marketplace
- 98% accuracy in attribute and taxonomy classification
- Improved SEO and search relevance via consistent product metadata
- Higher marketplace conversion and customer satisfaction from cleaner data



































