World’s largest vertically integrated dairy company based out of KSA

Revolutionizing B2B Commerce: Streamlining the Purchasing Process with SAP Hybris 

Summary  

Our customer engagement with this leading dairy company on SAP Hybris for B2B eCommerce is designed to provide a seamless and personalized experience for their clients. With features such as a user-friendly interface, real-time inventory updates, and streamlined ordering processes, delivery scheduler. We aim to make the B2B purchasing process as efficient and hassle-free as possible. Additionally, our team is dedicated to providing exceptional customer service and support to ensure that all of our clients’ needs are met. 

About The Customer

They are a leading food & beverage manufacturer and distributor in the Middle East, and the world’s largest vertically integrated dairy company. It operates in five categories across the Middle East and has a dedicated sales division, the food services division- which focuses on meeting the specialized demands of customers in various industries.

Problem

• The food services division is a dedicated sales division focusing mainly to meet the specialized demands of customers in quick service restaurants, fast food outlets, cafes, restaurants, hotels, commercial and institutional catering and manufacturing. This division helps businesses to get their hands on the right products and services, which will be suitable for their needs and will help them to run their business smoothly.
• Custom B2B eCommerce solution mapping the existing offline workflows: Many businesses still rely on traditional offline workflows for their B2B operations, such as phone and email orders. A custom B2B eCommerce solution can help bridge the gap between these offline processes and the digital world by mapping existing workflows and integrating them into the eCommerce platform. This allows businesses to continue using familiar processes while also taking advantage of the convenience and efficiency of an online platform.
  
  
• Integration with SAP ecosystem through SARAS (Middleware): SAP is a popular enterprise resource planning (ERP) system used by many businesses. Integrating an eCommerce platform with SAP through a middleware solution like SARAS can help streamline operations by allowing data to flow seamlessly between the two systems. This can help improve efficiency and accuracy by eliminating the need for manual data entry and reducing errors.
• Complex Order capturing workflows: Many B2B eCommerce platforms have complex order capturing workflows that can be difficult for businesses to navigate. This can lead to delays and errors, which can negatively impact customer satisfaction and lead to lost sales. A custom eCommerce solution can be tailored to a business’s specific needs, making it easier for them to capture orders and reduce the risk of errors

Iksula’s Engagement

• Iksula implemented SAP Hybris for the customer to improve their eCommerce operations and enhance customer experience. SAP Hybris is a leading eCommerce platform that offers an array of features such as product management, catalog management, order management, customer management, and more. With this implementation, the customer was able to easily manage their online store, improve the customer experience and increase sales.
• The integration of SAP Hybris with SARAS & Informatica helped the customer to automate their supply chain management and improve data accuracy and efficiency. SARAS is a system that automates the process of supply and distribution of goods, while Informatica is a data integration tool. Together, these systems helped the customer to manage their inventory, track orders, and ensure timely delivery of products to customers.
• The delivery slot selection feature was developed to give customers the flexibility to choose their preferred delivery time. This feature enabled customers to select a specific time and date for their deliveries, which improved the overall customer experience and satisfaction.
• Iksula also implemented a loyalty program for themr. This program rewards customers for their purchases, helping to retain customers and increase repeat business. It also allows the customer to target promotions and discounts to specific customers based on their purchase history and other factors.
• Iksula helped the customer to upgrade SAP Hybris version from 1808 to 2105 which helped to improve performance and scalability, allowing them to handle a larger customer base and a wider range of products.
• Multi country, multilingual & multicurrency setup was also done by Iksula, this enabled them to expand their reach globally and cater to a diverse customer base with ease. It allowed customers from different countries and regions to access the online store in their preferred language and currency, which helped to improve the customer experience and increase sales.
• The Promotion setup helped the customer to attract new customers and retain existing ones by offering discounts and special deals. This feature enabled the customer to create and manage promotions such as sales, coupons, and loyalty rewards, which helped to drive customer engagement and increase sales.

Key Business Benefits

Iksula helped the customer to improve their eCommerce operations and enhance customer experience by implementing a range of solutions. The key business benefits they got from these solutions include:

• Enhanced Customer experience – With the implementation of SAP Hybris and other systems, they were able to improve the overall customer experience by providing an easy-to-use online store that allows customers to place orders anytime. This helped to increase sales and customer satisfaction.
• Delivery Schedule Convenience – The delivery slot selection feature enabled customers to select a specific time and date for their deliveries, which improved the overall customer experience and satisfaction. This convenience feature helped customers to schedule their deliveries as per their convenience which in turn helped the customer to improve customer retention and sales.
• Repeat Orders – The integration of SAP Hybris with SARAS & Informatica helped the customer to automate their supply chain management and improve data accuracy and efficiency. This also enabled customers to configure repeated orders and get the delivery as per schedule without the hassle of reordering every time, which helped to retain customers and increase repeat business.
• Loyalty Program – Iksula also implemented a loyalty program for the customer which rewards customers for their purchases. This helped to retain customers and increase repeat business. Customers can earn and redeem loyalty points for every purchase which can be used to claim discounts and offers.

Overall, Iksula’s solutions helped the customer to improve their eCommerce operations and enhance customer experience. The various systems, features, and tools implemented by Iksula helped them streamline their operations, improve data accuracy and efficiency, and drive customer engagement and satisfaction which ultimately helped the customer to increase sales and customer retention.