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4 reasons why a PIM system is necessary to create a high-quality customer experience.

Leave a Comment / B2B & Wholesale, Consumer Brands, Omnichannel Tech Stack, Retail & Marketplaces / By

You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are …

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How Marketplaces Can Create The Right Amount Of Seller Side Friction & Why Is It Necessary?

Leave a Comment / Retail & Marketplaces, Seller Management / By

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well. Since supply …

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How Marketplaces Can Make Sellers Wildly Successful

Leave a Comment / Athena, Seller Management / By

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the need of a buyer (what a buyer is looking to buy) with what a seller has to offer, and this entire concept is called “liquidity.” The more liquid a marketplace, the more successful it will be. Which brings …

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