ecommerce consumer

​​5 ways to do accurate marketplace reconciliation and add to your bottom line

A large share of online revenue for brands comes from marketplace sales. Most brands list their products on multiple marketplaces to maximize reach and address different customer segments. Each marketplace has multiple fee types and commission structures. Accurate reconciliation of payments due and payments received is a complex and time-consuming process when there are a …

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4 reasons why a PIM system is necessary to create a high-quality customer experience.

You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are …

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The 5 pillars for a brand eCommerce playbook

Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing how …

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How To Leverage Product Intelligence To Drive Hyper Personalization

  Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing …

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How Marketplaces Can Create The Right Amount Of Seller Side Friction & Why Is It Necessary?

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the needs of a buyer (what a buyer is looking to buy) with what a seller has to offer. To meet the needs of a growing buyer base, marketplaces need to scale their seller base as well. Since supply …

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5 Tips to Improve Omnichannel Inventory Management

A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are …

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How Marketplaces Can Make Sellers Wildly Successful

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the need of a buyer (what a buyer is looking to buy) with what a seller has to offer, and this entire concept is called “liquidity.” The more liquid a marketplace, the more successful it will be. Which brings …

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