Case Study Virgin Megastore

Partnering with our clients to digitally transform the way they work & serve their customers.

virgin megastore
Virgin Megastore

Virgin Megastore is a leader in lifestyle retail entertainment with a multi-country presence in 9 markets in the Middle East and North Africa.

They have diversified in lifestyle brand offering a wide range of lifestyle products across fashion, culture, technology, entertainment, beauty and related services. They stock a wide range of multimedia products such as CDs, vinyl records, DVDs, books, portable media players, stationery, board games, electronics and computer peripherals

Turnover: $ 559 Mn


Virgin Megastore required 12,000 SKUs to be enriched with product descriptions and feature bullets. Majority of VMS client base is in The Middle East, therefore Arabic content was required for its customers.

Our Solution

  • Iksula lend a helping hand to VMS in enriching product pages by deploying an FTE team of copywriters to create all the content from scratch.
  • We enabled 65% increase in total visits with 73% of incoming traffic from Since 2020, Iksula also provided Arabic translations along with enriched English content.

Increase in overall website Traffic


increase in traffic from Google search results


product pages enriched



Iksula Journey with Virgin Megastore

Virgin Megastore

Key Highlights and Values Delivered

  • Iksula has been a key partner in enrichment of product content for their regional websites.
  • Stark improvements were seen in inbound traffic.
  • The credibility of the website increased due to more immersive product display pages. These solutions improved searchability of the client’s product listings resulting in increased sales.
  • We helped VMS in increasing the total incoming traffic by 65% by enhancing product display pages with descriptions and feature bullets and enabled 73% of total incoming traffic from Google Search.
Virgin Megastore


Aditya Birla Fashion and Retail