Case Study KOJ Group

Partnering with our clients to digitally transform the way they work & serve their customers.

KOJ Group

KOJ Group is a Large Multinational & Multi-Brand Conglomerate.

It has 700+ stores & own more than 10 international brands like The Body Shop, ELC Toys, Lego, Nayomi, Mikyajy, Mihyar, Nayomi Beauty Salon, etc.

Turnover: over AED 1.5 billion

Challenge

Even though the KOJ group has a huge presence in offline retailthey embarked on a Digital Journey with Iksula. They wanted to enable E-commerce – for all of its brands (currently enabled for Nayomi, ELC Toys, Bodyshop, Lego & Mihyar). One of the key challenges was to provide a seamless omnichannel experience for its customer by developing a multi-currency, multi-lingual, multi-country commerce platform.

Our Solution

  • Iksula successfully integrated Headless Commerce through Web Front End in React JS, Rest API Backend in Magento 2 and Custom CMS.
  • We also developed React Native based Mobile app and Progressive Web app for Android.
  • We enable Integration with Oracle OMS & Order Broke, Loyalty Integrations as well as Promo & Voucher Engine integrations.
  • Iksula helped with Semless execution of Catalog Automation, Omnichannel Experience and Multi Store facilitation.
KOJ

Iksula Journey with KOJ

KOJ Journey
213

User Stories

35%

Automation Coverage

48

Customizations

1M+

Records Managed

Key Highlights and Values Delivered

-15%

Iksula enabled the option to click & collect. which reduced the Return Rate for Nayomi from 30% – 15%.

20%

They were able to achieve 20% improvement in customer service center productivity and +200% SEO-driven Sales in 2020.

70%

Iksula also helped increase the Average Basket Size by 70% AoV by 23% and reduces the Average Bounce Rate by 35%.

3X

3X Online Orders with in-store pickup and Conversion Rate of 0.85% to 1.15% for Website.

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