Case Study Eureka Forbes

Partnering with our clients to digitally transform the way they work & serve their customers.

Eureka Forbes
Eureka Forbes

It is the leading Health and hygiene solution provider in India.

Their product portfolio includes water purification, vacuum cleaning, air purification and home security solutions around 20 million customers, spanning 1500 cities and a global footprint across 53 countries. Aquaguard is the flagship water purifier brand of Eureka Forbes and is a Power Brand

Turnover: $450mn in yearly revenues for the group

Eureka Forbes


Consumer Brands


EFL released that they can enhance their existing ecommerce experience by redesigning the current website, which involves re-architecting and optimization for performance. They also sew an opportunity in redesigning and transforming the current customer purchase and post-purchase experience. They required someone who could manage the entire ecommerce channel including merchandising, technology, fulfillment operations and contact center

  • Set-up and run marketplace operations for all marketplaces

Our Solution

  • Iksula provided Order Management, Reconciliation and Customer Services like coordinating with 34 Warehouses across the country for Order Dispatch, Logistic and installation at the customer’s location.
  • We also coordinated for refunds with the accounts team. We enabled Multi-modal support over call/chat/email, responding to marketplace queries along with Marketplace Reconciliation, SAP & Magento Order Management and various other services.

Iksula Journey with EFL

Eureka Forbes

Key Highlights and Values Delivered

  • Iksula delivered a great value to EFL Page’s Customized Buyer journeys and Checkout Optimization tools which has led to an increase in the Transaction value.
  • The automated Upsell and Cross-sell features of M2 have helped enhance the Customer experience too. The load became 50% faster and the Bounce rate reduced as well.
  • It became easier to create and manage the site content. We have also helped improve search and SEO features by reducing number of steps to checkout in order to combat card abandonment.
Eureka Forbes


DG Sharaf