Case Study Bluestar

Partnering with our clients to digitally transform the way they work & serve their customers.

The Middle East’s leading $1 Billion e-commerce platform and digital marketplace.

Offering incredible value across multiple categories with world-class service to its 4 Mn+ customer base. Delivering to CustomerNo repository for all product and brand related digital assets
Everything was done on emails and hence there were multiple versions of the same product published
Sharing product information with Marketplaces was difficult
Trade Partners had no access to content / catalog for Blue Star products in the Kingdom of Saudi Arabia, United Arab Emirates, and Egypt. Products covering electronics, fashion, beauty, baby, home & kitchen

Turnover: $ 50 Million

CLIENT
BLUESTAR

INDUSTRY

Consumer Brands

Challenge

Bluestar had no repository for all product and brand related digital assets. Everything was done over emails and hence there were multiple versions of the same product published. This made the sharing product information with Marketplaces difficult. In addition to that, Trade Partners had no access to content / catalog for Blue Star products

Our Solution

  • Iksula enabled the Development Initiative for Data Asset Management
  • We also performed transformation exercise for the management of the content for Bluestar.
  • We developed a Trade Catalog App powered by Data Asset Management for Retailer & Dealer

Iksula Journey with Bluestar

Bluestar

Key Highlights and Values Delivered

  • From Brand perspecive, Iksula created a centralized Hub For All Brand’s Digital Asset
  • From Sales perspective, One Source For All Up To Date Brand Asset was set up for Customized View of Content Promotion, Banner And Videos
  • From Retailers perspective, we created a single-point branded content access
  • We created custom views for relevant catalogue and media assets
bluestar

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