Customer Experience Management

What You Need to Know about Responsive Website Design

As more and more people access the internet via mobile devices, responsive website design has seen a widespread adoption in the last five years. If the words responsive web design (RWD) doesn’t ring any bells, don’t fret – the term was coined in 2010 and is more popular with techies rather than marketers. Simply put, …

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Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you. But enough …

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Tips to Improve Load Time and Speed of your E-commerce Platform

No need to iterate the importance of page load time of an e-commerce website, the thumb rule is that page load time matters. Irrespective of whether it’s a high traffic portal or niche online store, below are some tips that will help improve performance of e-commerce web application (website or underlying server application powering mobile …

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Big Data’s Role in Personalization beyond Product Recommendations

Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of …

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Top 5 Tips for your SEO Strategy to be Mobile Ready

It is hard to imagine going about your daily routine without a mobile phone today. From calls to messages, mails to entertainment and a lot more, smartphones, in particular have become the norm among people all over the world. A large percent of shopping searches and purchases are carried out on smartphones as well. This …

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Mobile Optimization: A Boon or Bane?

Have you’ll heard of the phrase ‘you can like me, you can hate me, but you cannot ignore me.’ Well this definitely holds true for mobile optimization. Whether you think of it as a fruitful upgrade or an unnecessary spend, mobile optimization has become a must. In a research conducted by Silverpop, worldwide tablet shipments …

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3 SEO activities you need to stop TODAY!

So here’s a list of top 3 SEO activities that seriously need to be stopped asap. 1. Forceful Social Bookmarking – Social Bookmarking is, according to me, the most widely exploited off-page SEO technique in the history of online marketing so far. No kidding. There are agencies which build you over a 1000 links every …

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How do I do SEO in 2014?

Undoubtedly, the hottest query among everyone remotely associated with the online marketing segment remains “Is SEO dead?” Yes, it is. Well, traditional-off page-gray hat-build 1000 links-SEO is dead, for sure. Having said that, on page SEO is still the boss. Obviously, because it involves implementing quality content on your website, seeding relevant keywords (seeding, not …

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