Athena

3 Key Trends Redefining eCommerce Product Content in 2023

The experiences of online shoppers can be categorized into multiple stages. The journey is marked with interactions of different kinds that a shopper has with the eCommerce business before they make a purchase. During all of those stages what remains a crucial determinant is the quality of the information that is presented to the buyer …

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How to quickly build a best-in-class product catalog?

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the …

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Mapping The Shift – Omnichannel Retail

The pandemic has had profound changes in the way we eat, drink, shop or even interact as social creatures. It has caused major disruptions within the retail ecosystem as well as consumer buying behavior across the globe. But it is also true that changes in customer expectations are being triggered due to Covid-19 due to …

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How Marketplaces Can Make Sellers Wildly Successful

A marketplace is like a stock exchange, which facilitates transactions between buyers and sellers. It matches the need of a buyer (what a buyer is looking to buy) with what a seller has to offer, and this entire concept is called “liquidity.” The more liquid a marketplace, the more successful it will be. Which brings …

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you …

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