Merchandising Operations

How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. …

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5 Content Types to boost your eCommerce Sales

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due …

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Get the Power of Athena Rule Engine to win the eCommerce Battle

Setting up an eCommerce business is just the first simple step in a very complex process that ends in profitability. With such a huge digital market, attaining stability and profitability in this highly-competitive eCommerce arena becomes nothing short of a Digital Battle that requires an Outstanding Strategy, an Ace if you will; and unless you …

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Ever Wondered How to Create a Successful SEO Campaign? Here’s How!

If the last decade has thought businesses anything, it’s that they can no longer ignore the power search engines possess. And their website is just a small pearl in a vast ocean. But whether or not that pearl washes ashore or stays hidden in the depths of the ocean depends entirely on you. But enough …

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How Artificial Intelligence is Helping Optimize E-commerce Content

The use of AI in writing content The debate over AI versus humans is a long and storied one, with endless arguments and evidence on either side. In the last few years, machines have become efficient. Automation has largely replaced rote and mechanically-focused jobs. However, many believe that automation can never take over jobs that …

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Digital Asset Management for Retailers & Brands – Capabilities & Benefits

Digital asset management (DAM) is an effective solution for enterprises (retailers, brands, etc.) to store, organize, find, retrieve and share digital files. Maintaining consistency across multiple channels is always an issue that Brands and retailers face. DAM is a simple and easy solution to this problem. DAMs are quick to deploy and easy-to-use. It provides …

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Big Data’s Role in Personalization beyond Product Recommendations

Do you think you as a “brand” really knows your customers? According to a study by IBM and Econsultancy, there is a massive perception gap between how well businesses think they are marketing and the actual customer’s experience. While 81% of the companies say they have a holistic view of their customers, only 37% of …

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Make More Money by Leveraging Product Content

Consumer habits are changing drastically, especially when it comes to how they interact with brands on a daily basis. Apart from traditional print and TV adverts, prospects are combing through the myriad of blogs, product reviews, and buying guides sprawled all over the internet before making a buying decision. Today a customer’s buying journey begins …

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Maintaining Optimum Data Quality

Cost plays a major role in the success and failure of any company. However, cost is not the only contributing factor that helps in the growth of an organisation. Today, there is lot of competition in the market and companies are striving to make their niche to stay on the forefront of this competition. For …

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