B2B & Wholesale

Analytics as a service (AaaS) Model – what is it?

Data helps organizations isolate the causes of problems effectively and make informed decisions. Data assists organizations in allocating and structuring their resources. Data is vital! As organizations migrate to digital channels and scale up their online presence, they are generating more data than ever. Data is generated for every function — customer behaviour, product & …

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4 reasons why a PIM system is necessary to create a high-quality customer experience.

You’ve got to start with the customer experience and work back toward the technology – not the other way around.” Steve Jobs said that! Customers expect a sophisticated, quick, and engaging experience from e-commerce platforms as well. The customers expect product pages to be information-rich with images, videos, detailed specifications, and user guides. Customers are …

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The Importance Of Agile Supply Chain During The Covid Time

During the past two Covid-19 affected years, people have come to a new realization. With the tragic death toll and lives changed forever, along with work-from-home routine including endless Zoom meetings, the world has now newfound respect for the importance of supply chains. The covid-19 pandemic led to massive supply chain disruption around the world. …

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How To Leverage Product Intelligence To Drive Hyper Personalization

  Personalization is an essential eCommerce technique for connecting with consumers. No matter what industry you work in, understanding buyer behaviour is crucial to creating personal messages and specific product offerings. But, with the rapid evolution of technology, consumers have found new ways to shop. As a result, you can unlock new opportunities for analyzing …

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5 Things To Understand About Social Commerce

#1. What is Social Commerce?  Online commerce has now gone social. Social commerce is the buying and selling of goods or services directly within a social media platform. With users spending close to about 2 hours and 27 minutes every day on various social media platforms, this throws up new opportunities for retailers and brands, …

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5 Tips to Improve Omnichannel Inventory Management

A true omnichannel strategy enables customers to transact seamlessly across multiple channels. While creating an integrated storefront between your digital and physical channels is the first step, creating a true omnichannel inventory management process is what enables long-term success. In an IDC retail survey conducted in May 2021, 55.8% of retailers reported that they are …

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How to quickly build a best-in-class product catalog?

Online search dominates product discovery and customers expect rich and accurate product information to drive their buying decisions. To meet these expectations, ecommerce companies need to have a well-managed product catalog that can be updated regularly to reflect new product offerings, prices, and promotions. Also, product catalogs are extensively used by different stakeholders in the …

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Mapping The Shift – Omnichannel Retail

The pandemic has had profound changes in the way we eat, drink, shop or even interact as social creatures. It has caused major disruptions within the retail ecosystem as well as consumer buying behavior across the globe. But it is also true that changes in customer expectations are being triggered due to Covid-19 due to …

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How Content Strategy at Every Stage of the eCommerce Sales Funnel Helps Increase Traffic

It is no secret that content marketing is useful for every industry, whether B2B or B2C. But the eCommerce industry can leverage a unique advantage wherein you can guide shoppers through the sales or purchase funnel. Smart content backed by a sound strategy can influence buyers, encourage sales, promote products, reassure hesitant customers, and more. …

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5 Content Types to boost your eCommerce Sales

U.S. eCommerce sales in 2017 grew 15.8 percent to $452.8 billion as compared to the previous year. With an increase in sales come greater expectations of a better on-site experience. An inadequate shopping experience is often the reason why eCommerce sites do not flourish. In the past year, around 87% shoppers refused repeat purchases due …

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